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Canada’s election is on for September 20

44th general election is on

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 SHORT-RUN PRINTING | LAMINATING | MAIL-OUT SUPPORT

Sunday August 15, 2021 | NATIONAL

by Mary P Brooke, Editor | Island Social Trends


On a bright sunny morning in Ottawa, Prime Minister Justin Trudeau walked with his family from Rideau Cottage to the Governor General’s house at Rideau Hall, for the official visit to request the dissolution of parliament so that Canada’s 44th general election can be called.

trudeau, family
Prime Minister Justin Trudeau arrives with his family at Rideau Hall to ask for dissolution of the 43rd parliament, on Sunday August 15, 2021. [Tonda MacCharles, CTV, on Twitter]

The election is called for September 20, which means a 36-day campaign is underway.

The family was wearing masks during the continuing COVID-19 pandemic. We are in a fourth wave of the health emergency that has gripped Canada and the world since March 2020.

Why an election now:

In calling this election, Trudeau and the Liberals have evidently counted on having a positive outlook from Canadian voters in that they did overall keep the country afloat economically during the pandemic.

From the start of pre-election chatter, both the Conservatives and the NDP have vigorously stated that they would continue to support the Liberals in the 43rd minority government. The hope was that Canadians would not be asked to go to the polls during a continuing pandemic that is grinding hard on virtually every aspect of society and economy.

The pandemic profile:

Individuals and families received a wide range of supports, businesses did ultimately get a range of supports, and corporations were certainly happy with record sales of essentials for living and entertainment of a population that was essentially asked to stay home (out of the way) while health-care and other front-line workers muscled the most and worst of the COVID-19 infections and the impact of the disease on all aspects of daily living.

governor general, mary simon
Governon General Mary Simon signed the dissolution paperwork at Rideau Hall August 15, 2021. [CBC]

Many people were financially comforted in the immediate sense, and many large corporations fare exceptionally well. Many if not most small businesses took the biggest hit during the recession — not just loss of sales but also loss of employees and overall business momentum (not to mention carrying debt to get through).

The Liberals want to take credit to overall management of the pandemic. That’s what they’re hedging their bets on for achieving a majority of seats in the House of Commons on election day.

The Conservatives felt heading toward this election that they would this time around be able to achieve a majority. Last time they won the popular vote, but not enough seats to form a majority.

The NDP can verifiably take credit for nudging almost every COVID support to a level where it would really accomplish what it was intended to do (e.g. CERB from $1,000 to $2,000 per month, the CEWS wage subsidy from 10% to 75%, and continuing CERB in a new form as CRB for people who still could not find work or fully resurrect their self employment as 2021 has worn on).

Issues on the campaign trail:

justin trudeau, august 15 2021
Justin Trudeau announcing the 44th general election on August 15, 2021 in Ottawa. [CBC screenshot]

This morning, upon emerging from Rideau Hall, Liberal Leader Justin Trudeau opened his remarks at an outdoor podium with an update on how Canada is handling the crisis in Afghanistan. He then identified a global pandemic and a global recession. He appealed to all Canadians to get vaccinated against COVID-19.

“in this pivotal moment, who wouldn’t want to have a say,” said Trudeau in hoping to cull out every possible vote from the Canadian population.

He wants to keep Canadians “safe and thriving”. He set a new timeline of 17 years (of change for Canada), to match the 17 months of the pandemic experienced so far. He wants to “hear from Canadians on how to end the pandemic”.

Conservative Leader Erin O’Toole today took an unsurprisingly approach to his speech, focusing on appealing to people’s desire for personal control (but with a tone that society comes second).

erin o'toole, august 2021
Conservative Leader Erin O’Toole responded to the election call on Sunday August 15, 2021 from a custom studio built for this campaign. [CBC screenshot]

He stood strong for business, including small business. He took at swipe at both Trudeau for family connections (“Canada is a country where politicians can earn trust not be born into it”) and dissed the NDP off the ballot map (“There are five parties but just two choices.”). “Vote for a strong economy, Canada’s recovery plan, for the future, vote Conservative,” said O’Toole in a well-crafted wrap-up.

NDP Leader Jagmeet Singh addressed the media from a busy street in Montreal (not sure if the Sutton Realty ‘Sold’ sign was intentional in the background or not).

jagmeet singh, montreal
NDP Leader Jagmeet Singh responded to the election call on Sunday August 15, 2021 from a busy street in Montreal. [CBC screenshot]

Singh did talk about the importance of affordable housing (whether rent or own), how some lower-income seniors losing their Guaranteed Income Supplement for having taken CERB during the pandemic, and how there should be more transparency about vaccines. He called this a “selfish summer election” as called by Trudeau hoping to gun for a majority: “I wouldn’t be calling an election,” said Singh, but now that an election is here: “I believe that better is possible.”

Handling of the pandemic is where the election campaigning have been expected to start. But there are other issues ready to burst forth as the lead battleground for each party seeking voter-shift from people who are not fully aligned with any one party, and new votes among young adults and first-time voters.

It’s yet to be seen how much the issue of climate change will play a true role in the outcome of this election. Other strong points in campaigns that could tip votes and seats are Indigenous issues and also the welfare of both youth and seniors. Overriding everything are the aspects of a society and economy in transition, moving fast-forward into a digital age driven by artificial intelligence (EI).

And of course health-care is something that could easily crumble (personnel are overworked, worn out, and leaving in droves), and so all three parties will need to address that, even though health-care management is a provincial responsibility.

Slow election results:

Voting in this election could be by mail-in ballot for as many as five million Canadians, due to the pandemic and wanting to avoid being out in a crowded situation during advance voting and on election day. As mail-in ballots are counted by hand, it could take a long while (as much as three weeks, as was the case in BC in the 2020 snap election) to know the final outcome of the September 20 election.


Island Social Trends will be covering the 44th general election all along the way. Overall themes will be presented through a lens of how things are for individuals, families, society and economy on south Vancouver Island.

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