Friday October 24, 2025 | SAN FRANCISCO, CA
by Mary P Brooke | Island Social Trends
Artificial intelligence is moving fast into many sectors of our society and eocnomy.
A large social media and consumer intelligence company called Meltwater, based in San Francisco, has released features of some new AI-driven services.
This means we will all be marketed to in new ways by public relations professionals.
Meltwater says it’s year-end 2025 release is designed to provide customers with a unified experience, comprehensive content, enhanced analytics and AI platforms and workflows.
“These new AI-driven capabilities redefine media intelligence for the era of generative content,” says Meltwater.
- Unified Dashboards: A connected reporting experience that measures paid, earned, and owned media efforts collectively, providing a global view of performance across channels, and reducing the time spent stitching together analyses from different tools.
- GenAI Lens: The industry’s first-ever LLM-monitoring capability that enables brands to monitor how they, their products and competitors are discussed across leading LLMs. It captures responses, providing transparency into the narratives being formed and the sources of information utilized by these models.
- Content Expansion: Meltwater’s partnership with Dow Jones provides access to premium business coverage from the Wall Street Journal, The Globe & Mail, Barron’s, MarketWatch, IBD, The FN, Private Equity News, and Dow Jones Newswires, so customers can stay ahead of the market. Additionally, increased YouTube coverage offers enhanced subscription targeting, deeper engagement metrics, expanded historical data, and broader comment coverage.
- Predictive Analytics: With pattern recognition technology, Meltwater’s Explore product can now forecast whether a spike in mentions will grow or fade, so you can act on opportunities early, neutralize risks, and invest resources with confidence.
- Smarter AI Assistants: Meltwater’s recently launched AI teammate, Mira, provides a customized AI experience based on a brand’s preferences, goals and unique context for more relevant, strategic insights and recommendations, all within a streamlined workflow powered by Mira Projects and Mira Canvas, giving you greater control, confidence, and personalization.
- Modern Research and Outreach: Klear AI enhancements make influencer discovery and outreach easier using natural language search and personalized, on-brand outreach tailored to each campaign and influencer. Plus, with enhanced profiles in Media Relations, one AI-generated view of coverage and social presence replaces fragmented bios and research.
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NEWS SECTIONS: ARTIFICIAL INTELLIGENCE | BUSINESS & ECONOMY