It will be visible in areas of Australia, Asia, Africa, Europe and South America, but not in North America. Totality will last 103 minutes… the longest such eclipse of the 21st century.
In North America the eclipse will not be visible. If you plan to watch the livestream on July 27, the totality phase starts at 12:30 pm PDT and peaks at 1:21 pm PDT. The full eclipse period runs from 10:14 am Pacific Time, with a peak at 1:21 pm, through its full cycle by 4:28 pm. Livestream: https://www.timeanddate.com/live/
This impressive duration of this eclipse will result in the Moon itself looking a little smaller and dimmer than usual.
Blue light bends more than red, and gets scattered out. So the light that the atmosphere projects on the Moon is red, giving it a blood-red glow and hence earning the Blood Moon moniker.
In North America on Friday night, Mars will be visible and especially bright in a full moon sky … easy to see without binoculars or telescope, weather permitting.