Monday December 9, 2024 | ESQUIMALT, BC
by Mary P Brooke | Island Social Trends
Street banners have been revitalized in the Township of Esquimalt.
The municipality’s Street Banner Program as part of their broader public art program is intended to enhance the town’s aesthetic appeal and foster community engagement.
Light posts, themes old and new:
For several years, Esquimalt has displayed banners in the community on street light posts throughout key areas and corridors.
The banners over the past few years have included seasonal, memorial, and community event themes. Some of the banners have used general images rather than ones specific to the township.
The new series of banners feature images of Esquimalt’s scenic views, like Saxe Point, Gorge Park and other popular locations.
Esquimalt is the place to be:
“We are thrilled to be showcasing our local gems through this project,” said Mayor Barbara Desjardins.
“We want residents, businesses and visitors to know that Esquimalt is the place to be”.
New banner highlights:
The new banners can presently be viewed along Esquimalt Road.
Highlights of the banner revision program include:
- Installation of 30 welcome banners and 84 fall/winter banners at key entry points and other locations around the township;
- Banner designs feature local photography;
- A “Banner to Bag” recycling initiative for worn banners is planned for spring 2025, demonstrating the township’s commitment to sustainability; and
- A call-for-artist program to seek further designs (part of the Public Arts Plan) in 2025.
The aim of the initiative is to create a cohesive series of banners that are uniquely Esquimalt, so that visitors feel welcome and residents see their community reflected in art. The project is a council priority and has an allocated budget.
Dates for upcoming initiatives are still in the planning stages. Details to come in early 2025.
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