Monday January 26, 2026 | TORONTO, ON [Reporting from VICTORIA, BC]
by Mary P Brooke | Island Social Trends
Canada’s largest video game retailer is now hooked up with the Canadian soccer ecosystem.
Last week, Canadian Soccer Business (CSB) announced their new multi-year partnership with EB Games Canada, which positions EB Games Canada as the official and exclusive video game retailer of Canada Soccer and the Canadian Premier League.
Both organizations focus on “connecting people through the games they love”, says CSB, adding that the venture reflects a shared belief in the power of community and participation.
EB Games Canada has long served as a nationwide gathering place for fans and communities built around play and culture.
“At EB Games Canada, we believe deeply in the power of play to bring people together, and that same sense of community lives at the heart of Canadian soccer,” said Jim Tyo, President of EB Games Canada.
Also, this is of course the year that the FIFA World Cup 2026 will see games played in Canada (in Toronto and Vancouver).
On the field:
EB Games Canada will become the first front-of-kit sponsor for the Canadian Premier League’s newest club, FC Supra du Québec, marking a significant investment in the domestic professional game.
Beyond the field:
The video game experience of soccer is intended to extend the presence of Canadian soccer beyond match-day and into the cultural moments, spaces, and conversations that surround the game.
The goal is to reach new audiences and expand the revenue generation for the business partners.
Canada Soccer family:
“We’re excited to welcome EB Games Canada to the Canada Soccer partner family,” said Dominic Martin, Director, Marketing, Canada Soccer.
“This partnership will help us connect with fans where their interests live, blending play, community, and sport, while creating new and engaging ways for supporters across the country to connect with Canada Soccer and the game they love.”
“This partnership reflects a shared belief in the power of play and participation to bring people together, and it creates meaningful opportunities, from grassroots to the professional and international games, to connect with fans in authentic and lasting ways across the country,” says Michael Beckerman, Chief Commercial Officer, Canadian Soccer Business.
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NEWS SECTIONS: CANADIAN PREMIER LEAGUE | GAMING & VIRTUAL REALITY | FIFA WORLD CUP 2026