Saturday July 19, 2025 | VICTORIA, BC [Posted at 1 pm | Updated July 25, 2025]
by Mary P Brooke | Island Social Trends
Three years later, classic car enthusiasts have returned to Victoria for a summer celebration and awards event.
The last Northwest Deuce Days was in 2022 and before that in 2019. Now this weekend, the show is on again. About 1,300 cars are in the event, an 8% increase over the 2022 show.
Victoria’s summer weather is a key attraction. Not just for visitors to tour about and view the vehicles but for the vehicles themselves (for which minimal to no rain and moderate temperatures are not detrimental to costly cars that are all polished up for the show).
Vehicles up to and including 1951 are eligible for registration. Most of the vehicles are from the 1930s, with some as old as originating in 1913.
Event dates July 17 to 20:
Classic Car and Deuce enthusiasts from around the world arrived in Greater Victoria for the start of Northwest Deuce Days on July 17.
The event runs July 17 to 20, see classic car owners bringing 1,300 pre-1952 vehicles to Greater Victoria. Most of the vehicles (1,016) were Fords.
This is the largest gathering of Deuces worldwide with participants travelling from as far as Australia, New Zealand, Sweden and Finland.
Visitors to Victoria:
“Northwest Deuce Days draws visitors from across North America and beyond,” says Paul Nursey, CEO of Destination Greater Victoria.
“Events like this not only support local businesses but demonstrate the broad appeal that makes our destination stand out on the world stage. We look forward to welcoming car enthusiasts back to our region and showcasing the hospitality that makes it special.”
Visitors and locals are invited to tour the cars at the Victoria Inner Harbour on Sunday July 20. An awards event will follow at 3 pm on the lawn of the BC Legislature.
The economic impact of the event is expected to be about $2.9 million.
Event Schedule:
• Coho Blackball Ferry Welcome Ceremony: Thursday, July 17, 2:15 p.m. at Belleville Terminal.
• So-Cal Speed Shop Poker Run: Saturday, July 19 on Dallas Road at Ross Bay. Staging starts at 7:00 am. Event starts at 9:00 am. Enthusiasts call this the “Rainbow Road” – a beautiful traffic jam.
• Northwest Deuce Day: Sunday, July 20 at Victoria’s Inner Harbour. Showcase of over 1,000 classic collector’s vehicles. Cars start parking at 4:30 am and depart at 3:30 pm.
• Deuce Days Awards: Sunday, July 20, 3:00 p.m. at the lawns of the Legislature
Additional information, including special event road closures, can be found on the Destination Greater Victoria Weekend Events page and on the Northwest Deuce Days website.
Economic impact:
Northwest Deuce Days 2025 follows the successful 2022 edition that generated $2.5 million in economic impact, supported 600 local jobs, and boosted the visitor economy by filling hotels, restaurants, attractions, says Destination Greater Victoria.
This community-driven event, led by Destination Greater Victoria, is brought to life by a passionate team of over 200 volunteers who work around the clock to ensure the event’s success.
Beginning their shifts before sunrise to park and stage the vehicles for viewing is just one example of the hospitality that makes Northwest Deuce Days a beloved festival for participants, locals and visitors alike.
In previous show years (2019 and 2022), the cars also did a run out to Langford, through the Burnside area of Saanich, and back to downtown Victoria.