We welcome the advertising or sponsorship support of businesses, organizations, non-profits, school districts, constituency offices, and all levels of government.
WELCOME!
Attentive audience: Your ads or sponsor messaging within this news portal (and in our ENEWS to subscribers) will reach readers who are keen to learn more about their community or sector. | How advertisers can be supportive
Sector focus: We value our readers who have a higher-than-average awareness of current issues including education, business, health, politics, technology and progressive social issues. Searchable archives for all topics.
Regional component: our news reaches readers who are local (west shore of Greater Victoria), regional (south Vancouver Island), provincial (BC) and national.
Contact: We’d love to hear from you! We fit to your budget — no ad package is too small! Please phone 250-217-5821 or email to: clientservices@islandsocialtrends.com
2023 & 2024 RATE SHEETS
To request the 2024 Island Social Trends Rate Sheet, please inquire to clientservices@islandsocialtrends.com .
DAILY NEWS PORTAL
PLACEMENT:
Reach our broad attentive readership with your digital ads through the Island Social Trends news stream here at www.islandsocialtrends.ca and direct to our ENews Subscribers, as well as to followers on Twitter and LinkedIn.
Digital ad placements within www.islandsocialtrends.ca include:
- Leaderboard: Horizontal ad appears at the top of every page in the site.
- Main page feature: Ads are nestled within the highlighted news section on the main page.
- Sidebars: Ads posted on rotating basis in article sidebars (ads appear below articles when viewed on mobile phones).
- Ads inserted within articles: This placement is static; your ad remains within the article for any future reference.
- Anchor page: Short advertiser-approved article about your business or organization, with your 300×300 ad as the feature image. Remains online indefinitely.
- Calendar page: Text listings free; flat fee per event display ad for the period leading up to your event ($35 business; $25 non profit).
- Traffic page: Ad embedded within the traffic news.
2023 & 2024 AD PACKAGES:
- To develop a marketing package for your business or organization, please contact the publisher for a suitable package for your business or organization.
- We work to your budget.
- We also have special categories of Sponsor Advertiser and Community Investor. No ad placement, but other marketing supports are provided. Please inquire.
- Friendly to all budget levels.
AD FORMAT:
- Design services available or send post-ready files. All ads are in colour. [RGB, 72 dpi, jpg]. See sizes below.
- Active link: All ads will be linked to your designated website, webpage, or social media page.
ENEWS DIGEST
Premium Subscribers pay an annual fee to receive a curated digest of latest news article. Delivered by email. Ads are included.
- Per-issue insertion rates. Ad sizes are the same as for sidebars (request rate sheet).
- Ideal for short-term target marketing, or long-time commitment. You set the number of insertions.
- Links on all ads.
WHY BE SEEN IN THE ISLAND SOCIAL TRENDS news stream?
Online and direct to subscribers
- Island Social Trends is an opportunity for businesses, government, community leaders and others to reach a distinct audience of attentive, inquisitive readers on the west side of Vancouver Island, around the Greater Victoria and south Vancouver Island areas, and beyond.
- We focus on current news both local and regional, as well as BC and national, with facts as well as insights. Stuff that affects local communities. We often drill down on certain topic areas such as the socioeconomics of health, education and lifestyle sustainability.
- Your advertising commitment helps support this locally-owned and operated news-insight publication which serves an attentive community-connected readership in the south Vancouver Island region and beyond.
- We are a well established news outlet, with insight-journalism published since 2008 by Brookeline Publishing House Inc. First published as a quarterly colour print magazine (MapleLine Magazine / 2008-2010), expanding to a weekly 11 x 17 print edition (Sooke Voice News / 2011-2013), then a full colour weekly 11 x 17 print edition and PDF (West Shore Voice News / 2014-2020); when the pandemic hit we shifted to being a fully online daily news portal as of mid-March 2020 (IslandSocialTrends.ca). | New Island Social Trends print edition coming in 2024 (link to come)
- All news is available to online readers at IslandSocialTrends.ca. Our many long-time Premium Subscriber subscribers receive a curated digest of all posted articles by email (with additional editorial insights).
- Respect for journalism and for readers. We respect the reader’s time and headspace. Writing is intended to inform and enlighten about current news and social issues — with meaningful commentary, always to professional Canadian journalism standards.
- Island Social Trends supports young journalists as freelancers (and during 2019-2021 as Canada Summer Jobs employees). We are helping train a new generation of attentive journalists who understand the role of journalism in democracy. The Island Social Trends Journalism Scholarship is dormant for now, but we will mentor any post-secondary students who wish to learn some skills and see their work published.
- Exposure in social media. Client advertisements are additionally in seen within Island Social Trends social media posts in X (formerly Twitter), LinkedIn and now also Spoutible. We do not post in Facebook due to their anti-news policy.
- News Content & Feature Articles.
- Regular news articles to professional journalism standards.
- Articles about businesses and organizations are presented with news value.
- Ad copy-writing and design services available (fee applies).
TECH SPECS [2023] – request rate sheet for prices
- Design fees: Ad bookings are subject to a basic design/setup fee (or submit post-ready to avoid that fee).
- Linking: ads will be linked to your website, social media page or email address (some exceptions apply).
- Tech: All ads are in colour. [RGB, 72 dpi, jpg]
- Billing: You will be issued a booking contract and invoice upon booking your ad.
- Timeline: Ads are posted as arranged (immediate, within 24 hours, or within 3 days of receipt). Or specify a target live-date.
FOR PLACEMENT IN THIS NEWS PORTAL at www.islandsocialtrends.ca (72 dpi, RGB, jpg)
- Sizes – width x depth (pixels)
- SIDEBAR – MAIN: E1 – 300 x 250 | E2 – 300 x 300 | E3 – 300 x 425
- SIDEBAR – ARTICLES: E4 – 300 x 250 | E5 – 300 x 300 | E6 – 300 x 425
- LEADERBOARD (BANNER at the top of every page): E7 – 728 x 90
- PAGE INSERT (BANNER): E9 – 468 x 180
- PAGE INSERT (SQUARE): E10 – 728 x 90 | E11 – 300 x 300
- ANCHOR PAGE: E12 – informational advertiser feature (uses E2 or E5 ad as feature image).
- CUSTOM PLACEMENT:
- TRAFFIC PAGE INSERT: E2T – 300 x 300
- CALENDAR PAGE INSERT: E2C – 300 x 300
FOR PLACEMENT IN THE SUBSCRIBER ENEWS – sent by email (72 dpi, RGB, jpg)
- Sizes – width x depth (pixels)
- S1 – 300 x 250
- S2 – 300 x 300 [same size as E2, E5]
- S3 – 300 x 425 [same size as E3, E6]
- S9 – 468 x 180 [same size as E9]
- S12 – 728 x 90 [same size as E7]
This page last updated: December 18, 2023